I bring strategic thinking and insight-led craft to make considered experiences that create real value for users and businesses.
A closer look at the thinking behind selected projects.
✓ Cutting time to a first action by 29% and lifting content discovery by 52% by redesigning around customer intent.
B2B Dashboard
Turning a dashboard that buried its own value into an at-a-glance path from progress to action.
View case studyB2C App
A complete IA and UX overhaul for a growing app, from cluttered categories to intent-based discovery.
View case study
✓ ~40 flat rows consolidated into 7 intent-based topics, built to scale with both user needs and business growth.
✓ Increasing time spent on the impact section by 3.2x and visitor trust to 72%, through two rounds of iteration.
B2B2C Landing Page
Making a sustainability report with a story visitors could actually understand and trust.
View case studyDetails pulled from work along the way
